Where can you market using Explainer Videos?

20 Nov Where can you market using Explainer Videos?

No one is a stranger to the animated explainer videos nowadays. Short, 2D motion graphics that are almost a minute or a minute and a half long using animation techniques to describe a product, service or brand. There are tons of uses for these explainer video products and tons of their kinds for each use. But where would you actually use this animations? On what platform would you employ the greatest tool for internet marketing? And how will it work? Don’t worry; we have the answers to your questions.

The most obvious place you would use an animated explainer video, is your homepage of your website. Your target audience will open up the website, seeking more information about what you have to offer and what you are. Instead of long text posts, in which you risk losing your audience before they even read the first paragraph, you will use an explainer video which will be about 60 to 90 seconds in length. This will then engage the audience, keep them entertained and attentive while your message gets conveyed to them. Usually you have about a couple of seconds to make an impression on your audience, once those seconds run out, you lose the audience. That’s where 2D animated explainer videos are most effective, short and to the point.

In addition to your own website, you can use animated explainer videos to advertise and market your brand on numerous social media as well. Nowadays, everybody has a smart phone with internet on it, and because of that they spend a lot of time on various social media sites… Facebook, Twitter, Goole +, Linked In, YouTube, Tumblr . That is another place where you can post your animated explainer video.

Allow me to explain with an example… suppose you just posted your animated explainer video on website and with that you also posted on a social media site, lets say YouTube, in a matter of minutes hundreds of people are going to watch that video, in a few hours that number is going to hit thousands, in a matter of days, that number will be in tens of thousands, and so on and so forth. You should also keep in mind that once it gets popular on one social media, it will get popular on all of them, because will be sharing that YouTube video on Facebook, Twitter and Tumblr as well, where more people will watch that video. In addition to social media, there are tons of other sites where your explainer video can be posted as well, but once it becomes viral on social media, it will reach those fronts as well.

This would not have been possible if it were just a text post. So how can you gain full benefits from this? Include social media links on your website, where people can view other content as well. By linking up two fronts, you have successfully marketed yourself to the whole world effectively increasing your audience more than you could have ever hoped for. And it was all due to one short to the point animated explainer video.