Why your Business needs an Explainer Video Animation?

09 Nov Why your Business needs an Explainer Video Animation?

The realm of online marketing is one of the most important factors that one needs to look at when making the decision on how to market his business. As online marketing is such a diverse category that the problem lies within the diversity itself. One of the categories of online marketing which is a vital one is the usage of explainer video animations to portray what your business offers. In the 21st century explainer video animations are an integral part of the entire concept of marketing as it offers a cheap and efficient mechanism to reach out to customers and a wider audience. Hence an explainer video animations become an essential part of your business and its survival. Here are some of the reasons why your business needs an animated explainer video:

 

The Algorithm:

Everyone wants to be on top of search engines for a variety of reasons like generation of sales and leads but the thing is that staying on the first few pages is not so easy. These search engines are designed in such a way that they follow a ranking structure based upon an algorithm which calculates certain aspects of your website. One of the aspects the algorithm considers is the amount of time visitors stay on a website. Explainer video animations can come in handy here as they have they have the ability to engage the visitors on a particular website. The standard length of an explainer video animation is between 60 to 90 seconds and in the realm of online marketing if a visitor stays on your website for three minutes then it will immensely impact your rankings.

Increasing Sales:

No matter what type of business you are running its main objective is to increase revenue which comes directly from sales and leads. Explainer video animations offer something unique and creative which has the ability to compel buyers to try out your product or service. Naturally, not a lot of people are willing to read why your company is the one that they should opt for as they need a quick and effective explanation which can be done through explainer video animations.

A Wider Target Audience:

One of the biggest advantages of an explainer video animation is that it can be shared on multiple platforms hence increasing the chances of more sales and creating general interest of a potentially alien audience. You can share the video on social media platforms such as Facebook, Whatsapp and Instagram where you’ll have access to a market base virtually unknown to your business. Don’t get me wrong though websites can also be shared on similar platform but the thing is who has the time to click on a link and go through a website? Video animations on the other hand offer compelling ideas and arousal of interest in the public.

There are uncountable reasons why your business should have an explainer video animation because of the fact that the possibilities become endless.

 

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